The year 2017 marked a significant turning point in the European Tour's history with the introduction of the Rolex Series. This prestigious collection of tournaments elevated the standard of professional golf, offering significantly increased prize purses and attracting a stellar field of the world's best players. The creation of the Rolex Series aimed to not only enhance the overall quality of the European Tour but also to provide a more lucrative and competitive pathway for players vying for top rankings. This article will delve into the details of the inaugural 2017 Rolex Series schedule, exploring the significance of each event and the impact this new initiative had on the golfing landscape.
The core concept behind the Rolex Series was simple yet impactful: to create a series of flagship tournaments with a minimum guaranteed prize purse of US$7,000,000. This substantial increase in prize money immediately attracted top-tier talent, solidifying the European Tour's position as a major force in professional golf. The selection process for tournaments included in the Rolex Series was rigorous, focusing on established events with a strong history and the potential to draw large crowds and media attention. The initial selection showcased a blend of long-standing classics and newer events strategically positioned across the European Tour calendar.
The seven tournaments initially announced for the 2017 Rolex Series were:
* BMW PGA Championship: A long-standing staple on the European Tour calendar, the BMW PGA Championship, held at Wentworth Club, England, served as a flagship event of the Rolex Series. Its prestigious history and challenging course made it a natural choice for inclusion. The tournament's location near London also ensured significant media coverage and attracted a large number of spectators. The high-quality field, featuring many of the world's top golfers, further cemented its status as a key event in the Rolex Series. The tournament's success in 2017 solidified its place as a cornerstone of the series for years to come.
* Dubai Duty Free Irish Open: This tournament, held in Ireland, provided a crucial link between the European and global golfing scenes. The Irish Open's inclusion in the Rolex Series boosted its profile significantly, attracting a stronger field and enhancing its prestige within the golfing world. The stunning Irish landscape provided a picturesque backdrop for this high-stakes competition, and the tournament's success contributed to the overall growth and visibility of the Rolex Series.
* Aberdeen Asset Management Scottish Open: This event, held in Scotland, further reinforced the Rolex Series' commitment to showcasing the diverse golfing landscapes of Europe. The Scottish Open, with its rich history and passionate fanbase, benefited greatly from the increased prize money and the enhanced global media attention brought by its inclusion in the Rolex Series. The challenging links courses of Scotland provided a unique test for the players, adding another dimension to the series.
* Italian Open: The Italian Open's inclusion in the Rolex Series marked a significant step in expanding the series' reach across Europe. The tournament’s location in Italy broadened the appeal of the Rolex Series to a new audience and showcased the country’s growing golf scene. The event's success in 2017 demonstrated the positive impact of the Rolex Series on lesser-known but historically significant tournaments.
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